Quick overview from the supplier:
Gamemax ARGB Rainbow SYNC cable For Controller
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The GMX Aura Addressable SYNC cable
5V ARGB 3pin Aura header Extension
Link between HUB controller and Motherboard AURA socket, the ARGB strip or Fans light mode control via Aura application via Window.
https://www.gamemaxpc.com/productkkk/922-en.html